Metal Supermarkets Atlanta (Northeast) Welcomes New Ownership

New Owners for Long-time Premier Metal Supplier Bring Renewed Commitment to Serve Northeast Atlanta Businesses and Consumers

June 20, 2024 | Atlanta, Georgia – Bringing energy and a continued emphasis on customer service to a well-established local business, Metal Supermarkets, the world’s largest supplier of small-quantity metals, is pleased to announce new ownership of its Northeast Atlanta store: Prit Soni and Hitesh Desai. The pair aim to advance the world-class service, which has been a cornerstone of the business’ success.

Operating since 1996, Metal Supermarkets Atlanta (Northeast) is the first and longest tenured Metal Supermarket store in the United States thanks to the leadership provided by retiring franchisee Michael Anderson. Michael credits his longtime staff members for helping him to grow the Atlanta store and receiving recognition within the Metal Supermarkets network on multiple occasions for achieving impressive sales and customer service performance. For closing in on 30-years, Michael and his team have positioned the store as the one-stop shop for local metal-buying professionals, businesses and hobbyists alike, offering speed, variety and convenience for Northeast Atlanta.

“Although I didn’t have a clue about metal before joining, after researching the market and the area, I saw Metal Supermarkets as a good opportunity,” said Michael Anderson. “Through our customer service dedication, we’ve attracted and maintained hundreds of Atlanta area customers from small business to multi-nationals to homeowners. I wouldn’t have been able to provide such great customer service and customer success without the dedicated staff.”

“We’ve had a strong presence in Northeast Atlanta for nearly 30 years thanks to the outstanding leadership provided by Michael Anderson. We wish him all the best in his well-earned retirement and now look forward to Prit and Hitesh bringing fresh energy to the store,” said Stephen Schober, President and CEO of Metal Supermarkets. “We believe both Prit and Hitesh have the knowledge and experience to lead the team to new heights, and we’ll be there to support them along the way.”

Prit Soni and Hitesh Desai: Dedicated passion for Metal Supermarkets

With the ownership change, Metal Supermarkets now looks to Prit, Hitesh and the store team to uphold the store’s long-held passion of providing speed, variety and convenience for metal-seeking businesses and consumers. The new ownership seeks to build and sustain lasting relationships with customers through a commitment to world-class customer service, and by providing any metal, any size, cut and ready fast.

Prit Soni, franchisee owner at Metal Supermarkets Rockford, Illinois brings a wealth of metal expertise and customer-service management to provide world-class support to Northeast Atlanta. As the new co-owner of Metal Supermarkets Atlanta (Northeast), Prit said: “My prior franchisee management experience, alongside Hitesh’s mechanical engineering expertise, will help to serve the customers of the well-established store in the Atlanta community. This is a huge honor and we look forward to serving businesses in the community and building relationships with locals.”

“With my background in mechanical engineering plus my eagerness to learn and grow the business, I’m excited to take on the franchise ownership of the Northeast Atlanta store,” said Hitesh Desai. “The previous ownership and team have built quite a reputation, so we’re going to work hard to ensure that world-class experience doesn’t waiver.”

Prit and Hitesh bring with them years of experience in the metal industry as well as robust knowledge of materials, metal consumers’ priorities and needs and common applications for where and how metal is used. Their combined metal and customer service experience will significantly help them as they take on responsibility of this store.

Passionately providing metal for over 250,000 customers worldwide

Each Metal Supermarkets location provides solutions to customers’ metal needs in both the business-to-business and business-to-consumer categories. With a diverse product base and no-minimum order quantity, Metal Supermarkets has earned long-lasting relationships with customers as a result of delivering a world-class customer experience.

Metal Supermarkets Atlanta (Northeast) offers 8,000 types, shapes and grades of metal, cut to each customer’s exact specifications. Brandishing its signature, world class customer service, Metal Supermarkets will be the trusted metals supplier for local manufacturers, machinists, maintenance and repair, tool and die shops, hospitals, hotels, universities, schools, homeowners, artists, hobbyists and more in Northeast Atlanta.

Located at 4301 Pleasantdale Rd, Suite J, Atlanta, Georgia, Metal Supermarkets Atlanta (Northeast) is open five days a week: Mon – Thur 8:00 AM – 5:00 PM and Fri 7:00 AM – 4:00 PM

For additional information about Metal Supermarkets Atlanta (Northeast), visit


Metal Supermarkets, the world’s largest supplier of small-quantity metals, has over 125 brick-and-mortar stores across the United States, Canada and the United Kingdom with nearly 10 franchise locations in development. Known for its speed and convenience, Metal Supermarkets sells a wide variety of metals including Aluminum, Hot-Rolled Steel, Cold-Rolled Steel, Stainless Steel, Alloy Steel, Galvanized Steel, Tool Steel, Brass, Bronze and Copper. With highly specialized staff, customers can get the metal they need in a size that is convenient for them. Additional information can be found at

For further information: John Swinimer, Senior PR & Communications Specialist | (905)-362-8226 ext. 9985.

Metal Supermarkets

Metal Supermarkets is the world’s largest small-quantity metal supplier with over 125 brick-and-mortar stores across the US, Canada, and United Kingdom. We are metal experts and have been providing quality customer service and products since 1985.

At Metal Supermarkets, we supply a wide range of metals for a variety of applications. Our stock includes: mild steel, stainless steel, aluminum, tool steel, alloy steel, brass, bronze and copper.

We stock a wide range of shapes including: bars, tubes, sheets, plates and more. And we can cut metal to your exact specifications.

Visit one of our 125+ locations across North America today.

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